Local partner leads
Build and operate in your market
- Investment and local business setup
- Store location and lease
- Company registration and licensing
- Recruitment and local team management
- Local sourcing and supply chain
- Day-to-day store operations
From Busan to the World
Bring UNICUP COFFEE to Your Market.
A Korean cafe brand built through real store operations in Busan—and driven by global ambition.
Partner with us to launch the first UNICUP COFFEE in your market, establish the brand locally and build the foundation for multi-store growth across your city and region.
Built through real operationsDesigned for multi-store growth
A clear operating model
Two Partners. One Local Business.
Each side brings what it knows best. The local partner leads the market; UNICUP COMPANY provides the cafe system and launch support.
Your marketLocal partner
Our cafe systemUNICUP COMPANY
One local businessBuilt together
UNICUP COMPANY supports
The support scope can include
- Brand and concept guidance
- Menu structure and recipes
- Store planning and design guidelines
- Equipment and workflow guidance
- Operating manuals and team training
- Localization and launch support
Built in Korea
Built Through Real Store Operations.
UNICUP COFFEE has been shaped through the daily work of running a cafe in Busan—not from a presentation alone.
Menu development, service, training, workflow and store-management learning inform the system we bring to an international pilot. Local knowledge then shapes how that system works in your market.
Practical by designLearn in one store before planning many.
Category momentum
Why K-Café, Why Now?
K-content creates attention. K-food turns attention into everyday trial. Korea's competitive cafe market develops operating discipline.
Official category indicators provide market context for local partnership planning.
Korean food experience
Korean food had the highest experience rate among 27,400 surveyed people who had experienced Korean cultural content across 30 markets in the 2026 Overseas Hallyu Survey. Its local popular awareness was 55.1%, ahead of Korean music at 54.0% in the same survey.
Record Korean agri-food exports
Korean agri-food exports reached USD 10.41 billion in 2025—the first time the annual total surpassed USD 10 billion.
Franchised cafe establishments
Korea counted 34,735 franchised coffee and non-alcoholic beverage establishments in 2024; category sales rose 12.8% year over year—a sign of a demanding home operating environment.
Sources describe broader Korean-culture, food-export and franchised cafe categories. Local market research remains part of each partnership decision.
Pilot path
One Store Before Many Stores.
No large rollout is required from day one. We use the first store to learn what the market actually needs.
- 01
Market
Choose the country, city and customer we want to serve.
- 02
Localize
Adapt the menu, pricing and store format for the local market.
- 03
Build
Prepare the site, equipment, workflow and local team.
- 04
Launch
Train, open and stabilize the first UNICUP COFFEE store.
- 05
Expand
Discuss more locations and wider rights after local evidence.
Commercial approach
Low Upfront Risk. Shared Upside.
Start with a practical scope, agree necessary costs before work and connect future terms to real business progress.
Pilot First
Selected international pilot projects may start without an upfront brand acquisition fee.
Costs Agreed in Advance
Necessary travel, logistics, samples and project expenses are discussed before they occur.
Performance-Aligned Growth
Ongoing and expansion fees can be aligned with actual business progress.
Simple, performance-aligned commercial terms agreed with each partner.
Territory, exclusivity, fees and brand-use rights are agreed market by market, subject to local clearance and definitive agreements.
Who we work with
Partners Who Can Build Locally.
The right partner combines market access with the ability to fund, open and operate the first store.
You bring the market. We bring the cafe system. Together, we build UNICUP locally.
F&B Operators
Investors
Property Developers
Hotel & Hospitality Groups
Retail Groups
Distributors
Franchise Developers
Diversified Business Groups
Start the conversation
Could UNICUP COFFEE Work in Your Market?
Tell us where you want to build and what your organization can bring to a first-store pilot. We will start with the practical fit.
Kyung Han Bae · CEOUNICUP COMPANY · South Koreaceo@unicupcompany.com